Everyone knows Google wants to provide the best experience to internet users. So, If you really want to do something awesome with your blog. Start focusing on writing for the readers, not just the search engines. Some years ago, this was not an important factor for ranking on the search engine. But after the search engine algorithm update, this is turning first and foremost thing. Even if you somehow you rank with other tactics, your blog will not stay on top for long.
Nowadays, Google doesn’t take long to figure out which one should be one top. A webmaster who think that stuffing keywords in the content would help to rank in Google search results is completely wrong. This strategy would never help for ranking in search engine. In fact, it may result in a penalty from the search engine. Along with that, it will piss your readers off. Which lead to an increase in Bounce rate, which is another factor of ranking.
It is useless to write for search engine only because it gives you nothing. Just focus on actual humans, who read your work and give credit. Moreover, they are the one who can purchase your product (if you offer one). Overall, if you write user-friendly articles search engine will love it sooner or later.
In fact, SEO writing is actually writing for Search engine and User. So, best practice is to include keyword naturally in your writing. Now coming to our topic, writing a reader-friendly article.
How to Write Reader Friendly Blog Post
If you focus on writing for the user, ultimately you will rank on the search engine. The thing that works for both is Think before you write!. If you do so, for sure you will write well. Let’s start with our tips to write for users.
1. Avoid writing complex structure & phrasing
There is no need to write a complex sentence structure. Try writing simpler sentences, split into two sentences. You can even replace multi-word verbs with single-word verbs. What kind of language you should use, could be figured out after knowing your audience.
2. Follow the proper Structure
Structure matters a lot, no one like to read something that doesn’t have any proper structure. Because it is difficult to understand. In order to write a well-structured blog post you should consider the following:
- Use Proper sub Headings – it should happen naturally.
- Keep Paragraph short – No one like to read long paragraphs.
- Bullet Lists – they are easy to scan, digestible for mobile users.
- Paragraphs should go like Intro – Body para 1- body para 2….so on then conclusion.
- Highlight the key content.
3. Be Clear, Explain in depth
Another thing that comes in play is how well you answer the queries. Do not leave anything behind when you are explaining anything. For instance, you are writing about “places to visit in Uttarakhand”, make sure include all popular destinations and elaborate as much as possible. Writing 300 words for this type of topic is kind of useless.
4. Proper Linking (Internal and External)
As I discussed in the above section, you need to answer the user query in depth. However, in some cases, it is not possible to write a whole lot of thing in a single article. So, try naturally adding relevant internal links in the post. This will help you to engage the user to your website which is also important for SEO. On the other Hand, External links define that you did some research.
This strategy could be implemented right from your first post on your blog. All the above ways to write reader-friendly blog post also resemble the key point for SEO friendly article too. In conclusion, if you write for readers, the post would be well-written SEO friendly blog post too. Along with this, you could focus on education’s micro-niche to rank easily on the Search engine.